From the dance floors of Ibiza to a new chapter behind the scenes, HoneyLuv is expanding her creative vision with the launch of her own label and creative platform, 4 THA LUV. More than just a new home for her music, the imprint is designed as a space for collaboration, community and the next generation of talent, bringing together music, events, content and mentorship. The project officially kicks off with “Good Measure,” a soulful house record featuring Gavin Turek and Cor.Ece, released worldwide on September 25, 2026.
Spirited vocals and a groove-inducing bassline make “Good Measure” the perfect launch for 4 THA LUV, while fitting snugly into HoneyLuv’s growing catalog of house hits. Gavin Turek takes center stage in the first half, delivering a commanding chorus that sits effortlessly within the track’s soulful character. The track unfolds with shimmying percussion, lively piano chords and sharp but tempered rave synths, together adding a fullness without upsetting the tune’s ultimate balance. Cor.Ece takes the reins in the second half, adding his own lead and harmonies to bring the earnest spirit of the track full circle.
“Good Measure” lands on HoneyLuv’s imprint 4 THA LUV, which aims to give that same collaborative spirit a wider home. Conceived as a label and creative platform, it will bring together music, events, content, and mentorship around HoneyLuv’s undying commitment to inclusivity, innovation, and club culture. A central focus will be creating tangible opportunities for the next generation of talent. 4 THA LUV is more than a label—it’s a cultural platform within dance music built around freedom, connection, and self-expression, where music, artists, local scenes, and communities can come together.
Commenting on the new label, HoneyLuv says,
“Good Measure is more than a record to me. I made this song two years ago, so finally being able to release it into the world through my own label, 4THALUV, makes this moment that much more special. It feels like full circle. A reminder that some things are worth waiting for, and everything happens when it’s supposed to. This one has been mine for a long time, and now it’s finally yours.”
The launch arrives during an unprecedented year for HoneyLuv, following “Don’t Stop” with Muni Long, “I Need U” with TSHA, her remix of 112’s “Dance With Me,” and “High in Ibiza” alongside Marshall Jefferson and rhys from the sticks. Fresh from the US Open Finals afterparty, she now heads to Pacha Ibiza and Boiler Room Los Angeles before appearances at Defected Malta, Glitterbox at Amnesia, and at this year’s Amsterdam Dance Event, as well as Harbourlife in Sydney.
