Snowrow wrapped up the weekend with 24,000 visitors who attended the various shows and activities organized by Elrow at Grandvalira. Marco Carola, Adam Beyer, and Ilario Alicante were among the over 40 international DJs who gathered in Grau Roig. The festival’s organization has had a significant positive impact on the region and contributed to creating over 400 jobs.
Snowrow Festival
Snowrow closes the second edition of its iconic festival in Andorra on a high note. The renowned electronic music festival organized by Elrow and Grandvalira has concluded after four days of music and diverse activations for both adults and children, with a highly positive outcome. In total, more than 6,000 attendees per day wanted to be part of a festival that featured up to 8 stages – spread across the sectors of Pas de la Casa and Grau Roig – including the Trade Festival, a stage reserved for adults. This area featured globally recognized DJs such as Marco Carola, Swedish artist Adam Beyer, captain of the prestigious Drumcode label, and Livorno-born DJ and producer Ilario Alicante, who led a lineup with over 40 world-renowned and talented guest artists. Local talent was also represented by artists Angel de Andrés, Burana, Casi Álvarez, Edu_Art, Laeet, Meiken, Noe Osses, Nyl_on, Patricia Mantovani, Santa Cruz, Santi Nocquet, Slidewayz Soundsystem (Ru Ondo & Wild Value), and Vittosky. Together, they offered a wide variety of music, from vibrant techno to captivating house and disco, electrifying the mythical pink cathedral of Elrow festivals.
Additionally, both parties also organized the Family Dome and the Kids Garden, centralizing activities for all audiences with fantasy-filled machines and attractions, bubbles, and lights, a giant igloo, theatrical performances, crafts, and scavenger hunts. “We offer a distinctive product, and above all, we seek to include everyone, from the eldest to the youngest. We love to see people enjoy themselves and how they appreciate what we do. Skiing in the morning and dancing in the afternoon, what better plan could there be?”
Positive Impact
Furthermore, the most daring participants were able to take part in the “Rowlimpic Games,” downhill obstacle races with homemade constructions where the best costume was also rewarded, or in the Slidewayz pool party, the event’s closing party inviting attendees to cross the pool with skis or a surfboard. The festival’s organization has had a significant positive impact on the region, requiring 55 trailers, 250 workers, and an additional 250 employees, including 150 entertainers, the pure essence of Elrow. Thus, Juan Arnau, co-founder and Chief Global Brand of Elrow, wanted to thank them all for their effort and dedication during the 4-day event: “We operate thanks to the enthusiasm and willingness of people who want to be part of this adventure. Furthermore, none of this would have been possible without the help of Grandvalira, the Viladomat family, and all the public bodies that see Elrow as an opportunity for both business and fun.”
