LoudLife had the opportunity to sit down with hard techno DJ KLOFAMA to talk about a defining moment in his career — the launch of his own label Chrome Print Records, his rapidly evolving sound, and the mindset behind his growing impact on the hard techno scene. From sold-out All Night Long shows to building a platform for emerging talent, KLOFAMA opens up about the next chapter of his journey and what it really means to turn passion into something serious.
Interview With KLOFAMA:
First of all, congratulations on launching your own label, Chrome Print Records! How does it feel to launch your own label, Chrome Print Records, at this point in your career?
That moment really came when my first All Night Long show sold out. The fact that all those people bought a ticket to see me was a kind of reality check. That’s when I realized: okay, this is no longer just something casual, this is actually becoming serious.
How would you describe your sound to someone hearing you for the first time?
I’d describe it as an industrial sound with a lot of energy, but with emotion in it as well. I like working with hard, energetic drops, but I combine that with breaks that carry more feeling. That combination is what makes it interesting for me.
Hard techno feels bigger than ever right now. How do you see it evolving?
It’s only getting bigger, but you can also see it splitting into different directions. On one hand, you have a more bouncy, playful sound, and on the other a more industrial, raw side. At the same time, you notice it becoming more commercial. Sometimes it feels like the term “hard techno” doesn’t fully cover everything happening within the scene anymore.
What is something about the hard techno scene that most people overlook?
For many people, it’s more than just a party. Because of the high tempo and energy, it’s really an outlet. Everyone lets everything go, and in that moment it feels like you’re all one. That aspect is often underestimated.
You’re starting your own label, Chrome Print Records. What made you feel like this was the right moment to do it?
During my sets, I also play a lot of tracks from smaller artists. That music is often really high quality, but those artists don’t always get the recognition they deserve. I wanted to create a platform for that, and this felt like the right moment to do it.
What kind of energy or direction do you want the label to have?
The label should reflect the same energy as my sets: intense, direct, and recognizable, but with room for emotion and identity. It should be something people immediately feel connected to.
“Locked & Loaded” is the first release. Why did you choose this track to introduce the label?
Right now, it’s one of the most hyped tracks I have. It’s built quite simply, but that’s what makes it so effective. It’s recognizable for the crowd, and people can immediately respond to it and get into it. You could see that with the KLOFAMA challenge on TikTok, people were duetting my video of “Locked & Loaded” and copying all my movements.
Has starting your own label changed the way you look at your music?
No, not really. My mindset is still the same. The passion has to be there and the quality has to be right. That doesn’t change because of a label.
You’ve done multiple All Night Long shows. How does that experience feel compared to a regular set?
An All Night Long is really something different. People come specifically for you, so you can build a journey instead of just playing peak moments. The energy is different, everyone is part of it, and it almost feels like one big family.
Was there a recent moment with a crowd that really stayed with you?
The last sold-out All Night Long in Antwerp really felt like a full-circle moment. But also my show at Duro, the crowd there was truly next level. Those are moments you don’t forget easily.
You’re also behind PROTOCOL. How would you describe it in your own words?
For me, PROTOCOL is about equality and energy. Everyone is part of the same whole, artist and crowd aren’t separate. It’s really about that collective experience.
PROTOCOL is now growing internationally. Do you want to expand it further?
Definitely. We’ve just taken our first international step with Paris, but we’re also looking at countries like the United Kingdom and Spain. We also want to reach a broader audience, for example by allowing different styles within the concept.
You’ve played big B2B sets. What do you enjoy about sharing the booth?
You learn a lot from other artists. Everyone has their own way of playing, some focus more on energy and performance, others more on technique. That combination is what makes it interesting.
Do you have a dream B2B that hasn’t happened yet?
I’d love to play with Dyen. He supported me from the beginning, so that would be special.
Things are moving fast for you. How do you stay grounded?
By keeping my circle small and staying close to my roots. I come from a village in Limburg, and that down-to-earth mentality is still part of me. I still work in the same studio with the same gear as when I started. In the end, I’m still the same guy, just playing bigger shows now.
What does your time in the studio usually look like?
Very simple, actually: just sitting down and trying things. A lot of experimenting. I also get a lot of inspiration from listening to other music.
What has inspired you lately?
A studio session with Onlynumbers in Prague really inspired me. We also played together at Nachtwacht, and it was amazing to see how he works, he’s like a genius in the studio.
Do you feel like your music says something about you as a person?
Up until about three quarters of a year ago, not really. But after that, I consciously made a switch to put more emotion into my music. You’ll hear that in the releases that are coming.
Looking back, what’s something important you’ve learned over the past few years?
That you have to realize this is work. You’re doing something you love, but it’s not just one big party. For the audience it is, but for you it also comes with responsibility and professionalism. That’s something I really had to learn.
Is there anything you’d like to say to the people who have supported you?
All I can really say is: thank you. The support I get is sometimes unreal, people who have been messaging me every week since the beginning. That truly means a lot to me.
