LFG.TV launches on August 30th: A new streaming platform for music lovers, DJs & real-time connection. Purpose-built platform LFG.tv gives DJs and fans a space to connect, perform and grow, free from takedowns. Designed specifically for DJs and dance music culture, LFG.TV is a new 24/7 live-streaming platform offering genre-focused channels, direct monetization tools, and a zero-compromise approach to rights, access and community. Fans and DJs can pre-register today to reserve their screen names and be entered into $5,000 in launch giveaways, ahead of a 13-hour global pre-launch DJ marathon on August 30. We spoke with Bill Klatt, the platform’s founder and an industry veteran who has spent decades as a producer, engineer, mixer, and label manager.
Interview With Bill Klatt
Bill, you’ve been in the industry for decades as a producer, mixer, engineer, and label manager. How has that journey shaped the vision you’re now bringing to LFG.TV?
Spending decades in the studio and on the label side teaches you more than just how to make a record sound great — it teaches you how fragile and special the connection is between artists and their audience. I’ve seen so many brilliant creators get lost in the noise because the platforms weren’t built for them, they were built for algorithms. LFG.TV is my chance to flip that script. Every decision we make comes from the perspective of someone who’s been in the trenches — producing, mixing, engineering, and getting music out into the world. I want a place where the DJ culture comes first, the artist’s vision is respected, and the fans get the raw, unfiltered energy that makes dance music what it is. That’s the vision LFG.TV is bringing — built from respect for the DJ/Artist, and a refusal to see it watered down.
LFG.TV is described as a DJ-built livestreaming hub. What makes it different from other livestreaming platforms out there?
What makes LFG.TV different is, we’ve set ourselves apart from mainstream live‑streaming platforms by being built specifically for DJs and dance‑music culture, not as an afterthought on a general-purpose service. LFG.TV was developed by DJs, developers, and industry veterans with a deep understanding of what DJs and fans need, unlike platforms that mix gaming, gambling and hot tub content.
Livestreaming became essential during the pandemic, but many thought it would fade once live events returned. Why do you believe livestreaming is still crucial for artist growth and fan engagement?
A physical show connects with fans in one city. Livestreaming connects global fans instantly. It allows artists to cultivate audiences in countries they may never tour, expanding reach far beyond venue walls. Livestreaming has evolved from a pandemic stopgap into a permanent growth engine, expanding audiences, deepening fan relationships, and unlocking creative and financial opportunities that live events alone can’t provide.
What role do you see LFG.TV playing in bridging the gap between underground culture and mainstream audiences?
Livestreaming didn’t just fill a gap during the pandemic, it permanently changed how artists connect with their audiences. Livestreaming is no longer just a “pandemic substitute”, it’s an ongoing growth engine that complements live events, deepens fan relationships, and opens new creative and financial opportunities.
Beyond the launch, how do you envision LFG.TV evolving in the next few years?
LFG.TV is poised not just to launch, but to scale into a full DJ ecosystem. From earning tools, to collaborative community features, hybrid events, discovery enhancements, and professional artist support. The platform’s music-first ethos and industry backing set the stage for a vibrant, artist-driven evolution.
From your perspective, how will livestreaming shape the future of electronic music culture?
Livestreaming is poised to play a transformative role in the future of electronic music culture—not as a replacement for the club or festival experience, but as a parallel, always-on dimension that expands what “scene” even means. Livestreaming will become an integral strand of electronic music culture’s DNA expanding reach, deepening fan bonds, inspiring new artistic formats, and ensuring the scene is more connected, inclusive, and borderless than ever before.
Finally, if you could describe the soul of LFG.TV in one sentence, what would it be?
Our slogan: Live DJs. Global Vibes. One Community. Sorry that’s 3 🙂
