Von Dutch Loves is giving 20 amateur DJs the chance to perform at one of Barcelona’s most beloved music events: Brunch Electronik Festival, taking place this August.
In partnership with the Spanish festival, Von Dutch Loves will host its very own open-air stage, a 360-degree, two-tier platform positioned at the heart of the festival grounds. Over the past 5 weeks, an open call was launched to uncover emerging talent from across the region, drawing over 1200 submissions. The final 20 winners, selected for their originality and energy, were announced on July 16th and 17th with sounds ranging from Speed Garage to Hard Groove and Trance to Amapiano. The focus was on creating a diverse, inclusive, gender-balanced lineup.
“The audience is the line-up,” says the booking team, “the stage will be located at the heart of the site, giving real visibility to emerging talent thanks to our partnership with Von Dutch Loves.”
Launched earlier this year, Von Dutch Loves is the new music-led fashion label from Von Dutch that sits at the heart of the culture, capturing and curating the moment. The label debuted with a capsule collection in collaboration with global electronic artist Vintage Culture, who has been spotted wearing the exclusive pieces across Spain this summer, from Barcelona to Ibiza, before the brand headed to London for a secret rooftop party with tastemaker promoters Blanche.
Finding the perfect partner in Brunch Electronik Festival, Von Dutch Loves taps into the underground, championing new talent, and shares a commitment to building platforms for the next generation, and this is just the beginning for the brand new label.
Says Jack Cheicka,
“Von Dutch Loves was created to spotlight the next generation of cultural voices, and our partnership with Brunch Electronik perfectly reflects that mission. Brunch shares our commitment to creativity, authenticity, and community. Together, we’re not just watching culture evolve; we’re actively shaping it. Supporting emerging DJs and building inclusive, creative spaces is just the beginning.”
The first limited edition range from Von Dutch Loves is now available at www.vondutchloves.com. Follow @vondutchloves to keep up to date with all announcements as well as access to exclusive merch drops, event tickets, and more.
About Von Dutch Loves:
Von Dutch Loves is a new movement from the iconic Von Dutch brand. Paying homage to influential subcultures, Von Dutch Loves pushes the legacy of a brand synonymous with cool, edgy and youthful rebellion into a new dimension. Backed by strategic partnerships involving DJ collaborations, festival activations, and artistic projects – Von Dutch Loves blends music, fashion, and art through experimental events and fashion collaborations across festivals, parties, concerts and more.
About Brunch Electronik:
Brunch Electronik is a global reference event in the electronic music scene, born in Barcelona and now present in cities such as Lisbon, Madrid, Paris, São Paulo, Los Angeles, Lyon, Bordeaux, Berlin, and more. Its concept blends quality music, local gastronomy, social commitment, and sustainability in a safe, inclusive, and daytime atmosphere. Throughout the year, the format adapts to different open-air venues in each city, creating nomadic experiences that remain true to its essence: dancing during the day, in community, and with strong values.
Since 2022, Brunch Electronik has hosted its XXL version in Barcelona — a four-day festival that brings together dozens of international artists, multiple stages, and cultural activities across various locations. The Brunch Electronik Festival has become a must-attend event of the European summer and, in 2025, will celebrate its third edition, solidifying the growth and maturity of a brand that continues to expand without losing its roots.
About Von Dutch:
Von Dutch, a brand synonymous with rebellious spirit and innovative fashion, has left an indelible mark on the global fashion industry since its inception in the early 2000s. Renowned for its edgy designs and iconic trucker hats, Von Dutch became a cultural phenomenon, embraced by celebrities and trendsetters alike. Now under the ownership of WSG (White Space Group), the brand continues to push the boundaries of contemporary streetwear, infusing its rich heritage with modern influences. WSG’s stewardship promises to uphold Von Dutch’s legacy of bold creativity and authenticity, ensuring the brand remains a staple in fashion-forward wardrobes worldwide.
